What is Tumblr?
- A microblogging and social networking site rolled up into one - Began in 2007 - 42.6 million blogs as of February 2012 - Allows users to follow, reblog, or post original content (multimedia or text) - Posts displayed on user’s homepage (dashboard) in real time
- Not a lot of Tumblr focused lit. - majority is centered around Facebook or Twitter - “Computer-mediated communication” reduces size of one’s offline social circle, decreases communication among members of the same household - Facebook/Twitter - Blogging creates communities online (LiveJournal) - personal expression and identity development - 36% of socially anxious...
Living Online - Tumblr's Social World
- Existence of Tumblr lingo: reblog, dashboard, tumblelog - We put our whole lives online - Facebook, Twitter, LinkedIn etc. - Either in addition to or in replacement of “offline” relationships - Tumblr has created a space unique on the web - you can make it whatever you want
It’s a great way to feel connected and supported to people who may or may...– Tumblr Meetup Organizer
I use Tumblr as a way to escape from Facebook and Twitter. When I want to vent...– Tumblr User
- Tumblr can be whatever you want it to be which is why it works so well - This generation was primed to accept a site like Tumblr - My original hypothesis was proven incorrect - not looking to move the connections offline